A very interesting and quite readable history of Coffee, separating myth from history and looking at our modern habits with coffee and asking how sustainable some of our habits are. A lot of the questions are how we can afford to continue exploitation without it having long-term issues.
I really did enjoy reading it and it did highlight some issues I have noticed myself. I will have to continue moving more and more of my buying to fair trade. Though Wild does point out that companies who use Fair Trade to make themselves look good are sometimes only codding themselves.