Serenity Makepeace has a plan, it's a good plan, she's going to showcase a lot of local artists in her home town of Witt's End in a catalog and help get their goods to people all around the world. Caleb Ventress is a start-up consultant. He's intrigued by her and by her plans. He decides to go to Witt's End to see if it's all worth it. He's finding himself distracted by her and by her ideas. It's pretty predictable but a good fun read.